My name is
Carson Orr
I am a designer at Territory, a global brand and design consultancy, and the founder of Tour Studio Golf. My work runs from brand identity and motion through web and paid media, and into the workshops where teams decide what to build.
Selected work
Five projects across brand, film, web, and facilitation
Tour Studio Golf
Founded and built an indoor golf studio from nothing: the name, the identity, the room itself, the website, and the advertising that filled it. Five hundred subscribers before opening, profitable in three months.
View caseWoven into one
A 15-minute onboarding film for a global outdoor and lifestyle retailer, built from 30 interviews shot on location and held together by a single glowing thread. Scoped for new hires, then sent to the whole company.
View caseTerritory, rebuilt
Led the redesign of Territory’s own site, turning four consulting practices into one path a client could follow, from the first Figma file through live build.
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Horizon three
Posters, live prototypes, and decks that turned an innovation playbook into a practice a risk-averse energy enterprise could actually run, and carry through to tested concepts.
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FORTNA
A sales toolkit and icon system for a warehouse automation leader defending a market it used to hold on its own. The icon set outlived the deck and now runs company-wide.
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